While I believe some brands should be kept special, I am not going to lie, the Missoni for Target debut date has been marked on my calender for about 2 months. I HEART Missoni and have many for years! I couldn't wait to grab a few "steals" that I thought would go under everyone else's fashion radar. However as the days inched closer I began to see advertisements like crazy. While watching Morning Joe on MSNBC with my husband, the financial news junky, I saw the Missoni family being interviewed about the new Target line. I have to admit that my heart (selfishly) sank a little. I have seen Target do lines with major designers like Jean Paul Gaultier for years that go virtually unmentioned. This enabled me to catch a good deal on a somewhat unique item every now and then. I knew with all of the publicity that this was going to be a sell out.
Low and behold September 13th rolls around and the Target website has crashed by 9AM and Houston area Target's look like the water and battery isles at a grocery store right before a hurricane. I find this extremely interesting. Missoni has been around since the 1950's. Even though they never really went away they have made a come back in the last several years. We have all seen labels like Gucci and Louis Vuitton float around on practically every body in the United States. People save up, charge and buy fake in a dangerous New York ally from a man in a black cape (some offenders shall go unnamed) to wear those brands. While always beautiful, classic and high end, I just don't feel like Missoni has ever been one of those brands that you see abused everywhere. I have to wonder, why all the interest now? Do these Target shoppers even KNOW what they are buying or is like ants at a picnic? Just a thought.
So, as a stylist, are you wondering what was in my cart when the site crashed??? Well, I'll tell you. I had several pieces of much needed sleepwear items as mine are starting to look worn. I also had 1 skirt and a plain black sweater (not to be worn together). I wasn't planning on buying much. Being that it's a line for Target and a popular one, I know it will be everywhere. Everyone will be wearing it and many will be wearing it wrong. If Target ever pulls it together and gets their site back up I will post pictures.
If you are planning to buy Missoni from Target here are a few tips.
-Don't buy every piece, this is a major fashion faux pas.
-Buy a couple of pieces that you absolutely LOVE.
-Don't buy the whole look.
-Buy the top and wear it with different brand of bottoms or buy the skirt and wear it with a different brand top.
-Buy sleepwear. You can enjoy them in your home without seeing 50 other people with the same piece!
These tips will keep your look original.
If you did manage to get into Target and snatch up some major Missoni, don't look like a fashion amateur, take a few pieces back to the store.
